Demand For Sony VENICE Soars As Production Picks Up

6th Jan 2021

Demand For Sony VENICE Soars As Production Picks Up

Rental houses across Europe are seeing their stocks of Sony’s Venice CineAlta camera in high demand, as film and TV production returns to levels not seen since the start of the Covid-19 pandemic.

Whilst the world awaits the release of blockbusters such as Black Widow (DP Gabriel Beristain AMC BSC ASC) and Top Gun: Maverick (DP Claudio Miranda ASC), which used Sony Venice, many other productions have been utilising Sony’s flagship camera system. These include: The Crown (season 4) (DP Adriano Goldman BSC), His Dark Materials (season 2) (David Higgs BSC), the Alex Wheatle episode of Small Axe (DP Shabier Kirchner), I Hate Suzie (DPs Tim Sidell / Luke Bryant), Two Weeks To Live (DP Mattias Nyberg), Little Birds (DP Ed Rutherford BSC) and Bridgerton (DPs Jeffrey Jur / Philipp Blaubach).

Sony Venice

Hiroshi Kajita, head of media solutions, Sony Professional/Sony Europe added, “After a real dip in demand across the world over the summer of 2020, it’s a true pleasure to see the content industry, in particular when it comes to drama and feature productions, now recovering with many new projects happening now or planned for the near future.

We’re confident that this upward trend will be reinforced in the coming months. The Venice camera was one of our star performers even before the pandemic, because it is based on DPs and directors’ feedback, and we’ve been building-in new features steadily since its launch, and it’s great to see such continuing high demand for it.”

Credit: Cinematography World

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