Sigma Art 50mm F1.4 DG HSM - EF-Mount

Sigma
SKU:
Sigma Art 50mm F1.4 DG HSM - EF-Mount 311954
£616.55 (Inc. VAT)
£513.79 (Ex. VAT)
Current Stock:
1
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Sigma Art 50mm - Introducing the new benchmark large-aperture standard lens.

Sigma Art 50mm is designed to offer ultimate 50mm F1.4 performance, this refined lens perfectly represents the ideals of our Art line. Top optical performance makes it the ultimate go-to lens.An icon of SIGMA quality, this is the ideal standard lens. SIGMA was the first lens manufacturer to introduce a 50mm F1.4 lens. Now, to create the ultimate go-to lens, we took optical performance and image quality to the limit. The result is a true icon of SIGMA quality. Fulfilling the concept of our Art line at the highest level, the 50mm F1.4 DG HSM is a large-aperture standard lens that delivers top performance. Its outstanding resolution makes it ideal for the high-megapixel era. It delivers exquisitely balanced images with a beautiful bokeh effect, setting a new benchmark for large-aperture standard lenses. It is the ultimate expression of the 50mm F1.4 specification, known to bring out the photographer’s unique personality and approach. Once you own it, you’ll never want to be without it! The full realization of the Art product concept for you to hold in your own hands and appreciate with your own eyes. Designed with a focus on sophisticated optical performance and tremendous expressive power, our new Art line of lenses delivers top-level image quality. With unsurpassed expressive performance, these lenses reach the high standards demanded by photographers with an artistic, creative inclination. Along with landscapes, portraits, still-life, close-up and casual snaps, they're perfect for the kind of photography that unleashes the inner artist. Ideal for studio photography, they offer just as much expressive scope when capturing architecture, starry skies, underwater shots and many other scenes. The full realization of the Art concept, the 50mm F1.4 DG HSM is the perfect flagship. Hold it in your own hands and appreciate it with your own eyes.

Offering the best 50mm F1.4 performance in the history of photography, this is the ultimate standard lens

Putting all of our largeaperture lens development know-how into this lens, we’ve minimized optical aberrations and achieved the very highest level of optical performance. A 50mm F1.4 large-aperture lens offers an angle of view similar to human vision, a beautiful bokeh effect, and expressive versatility. It’s a basic specification that lets photographers take many different approaches to their craft. For this very reason, it demands a high level of fundamental performance. SIGMA has designed lenses especially for digital SLRs since they first appeared on the market. In 2008, we first introduced the SIGMA 50mm F1.4 EX DG HSM. Although compared to the lenses of today it had a fairly large body, this lens offered uncompromising performance and embodied our ideal of the standard lens. Until this time, only camera manufacturers had produced a lens in this specification for DSLRs. Our version of this go-to lens created quite the stir at first. Earning the support of photographers with its exceptional performance, it has become one of our representative lenses. The SIGMA F1.4 DG HSM fulfills our design concept and quality requirements at the highest level. While producing a beautiful bokeh effect, it features exceptional peripheral brightness and minimal distortion. Uncompromising in every detail, this large-aperture standard lens offers the ultimate in image quality. Its high resolution makes it perfect for the high-megapixel era. Resolution is extremely crisp at the area in focus, while both front and rear bokeh are silky-smooth. Offering the ultra-high performance that characterizes our Art line. This lens inherits the design principles of the line’s first model, the flagship SIGMA 50mm F1.4 DG HSM.

An all-new, all-premium lineup

Superior functionality across the lineup, thanks to SIGMA’s proprietary new A1 MTF measuring system. There are three requirements for outstanding lenses: fine design, precise manufacturing and inspection that ensures compliance with all specifications. SIGMA lenses are born of well-thought-out design concepts and sophisticated, advanced Japanese manufacturing technology; the final clincher is our lens performance evaluation. We used to measure lens performance using conventional sensors. However, we've now developed our own A1* proprietary MTF (modulation transfer function) measuring system using 46-megapixel Foveon direct image sensors. Applying this system, we check each lens in our new lines at our Aizu factory, our sole production site. Even previously undetectable high-frequency details are now within the scope of our quality control inspections, allowing us to deliver consistently high lens performance. *A1?Aizu ?